A sustainable story

Moyi Moyi offers a collection of bags that explore the frontiers between Scandinavian simplicity and African craftsmanship.

Designed in Stockholm, we partner with master artisans in Nigeria and Ethiopia, blending our modern style with their time-tested techniques. This partnership is the foundation of Moyi Moyi’s philosophy combining design, sustainability, premium quality materials and classic style.

Artisan partner

Located an hour outside Ethiopias bustling capital city, our artisan partner in Addis Abeba is often described as the most progressive in Africa. The small scale workshop is operated by Hussein Ferreya, who are motivated by ethical and environmental manufacturing methods. This includes offering subsidized lunches to workers, transportation to and from work and cooperation with NGO’s to provide education for workers about important issues.

Known for it's skilled local artisans and unique chrome recycling process, the tannery has been creating high quality leather since 1995. Moyi Moyi has been working with them since 2015, because of their high quality production facilities and commitment to sustainable practices.



Premium leather


Premium Materials

Moyi Moyi exclusively uses premium leather from Ethiopia and Nigeria. We strive to use vegetable tanned or semi-vegetable tanned leather as it gives the leather distinctive characteristics as well as being the most environmentally friendly. Each item is handcrafted to provide you with individual uniqueness to fit your own personal style.



African children


Doing good

Artisanship and transparency are at the heart of our business model. The leather used to craft our bags is sourced from local tanneries to maximize the local economic impact and support local businesses. The location of our business creates jobs in regions where sustainable employment opportunities are needed. By limiting the number of middlemen we are able to offer hand-made goods that are crafted with the highest quality at reasonable prices.

For us it’s simple. We want to create leather goods that you can wear and feel good about.




Having traveled in Nigeria and Ethiopia, Jenny Nordlöw has partnered with skillful artisans dedicated in making premium products that are easy on the environment.

By combining premium artisanship with her sustainability philosophy, Jenny has found a way to deliver fashion without worry.